Reviews of “The Listen Lady: A novel and social media research guide” #MRX

listen lady social media researchHave you heard? I wrote a book! It’s a novel that will help researchers, marketers, and business owners learn the theory and practice of social media research. You read that correctly, a novel! I’ve woven all the facts and theory into a fiction novel so that you can learn something new and have a little fun at the some time.

Read these early reviews!

Annie has baked a sumptuous cupcake of a story using all the mysterious ingredients of social media to illustrate practical marketing applications that any entrepreneur could understand and apply to make their business more successful. – Cam Davis, Ph.D. @CamDavis48, Managing Director of Social Data Research

 The book is a lovely, easy read which neatly identifies, lists and extols the key pillars of our Social Media ethics and tops them off with a nice little analytical “cherry.” – Finn Raben, @Finn01, Director General of ESOMAR

FANTASTIC! Very clever wording choices, phrases. Imagery is excellent. Crystal is someone I relate to. – Kathryn Korostoff, @ResearchRocks, President of Research Rockstar, Author of How to Hire & Manage Market Research Agencies

 Annie manages to place a real-world stepwise guide to conducting social media research in a clever fictionalized novel form. This book is great for business and research managers alike. Well worth the read! – Vaughn Mordecai, @Discores, President of Discovery Research Group, Author of The Landmark Blog

 A sure sign of the times” – proof that social media research has come of age, a “how to” book has been written in a light hearted way by no less than our favourite blogger, LoveStats. A “must read” for aspiring social media analysts. – Tessie Ting, @TessieTweets, Co-Founder of Conversition

facebookThe Listen Lady will soon be available on, for Kindle, Sony readers, and, of course, in the iBook store. Like TheListenLady fan page on Facebook to get the latest news on availability and stay tuned for more info!

3 responses

  1. […] F. Annie Petit, Ph.D. – of Conversition has a new book coming out called The Listen Lady. Some early reviews are […]

  2. Hey there:

    I’m a lawyer and privacy advocate at Abine, an online privacy startup in Boston (, and I write our privacy blog ( I recently came across Lovestats, and I thought it was excellent.

    Although the topics of privacy and customer service may not seem to have a lot of overlap, the fact that you’re a blogger means that you’re involved in a lot of online privacy issues: things like how you handle copyright issues or takedown requests, whether you track your site visitors, and how you store your visitors’ data (if at all). When you’re a webmaster, all sorts of things can come out of the woodwork. Plus you may be dealing with sensitive customer info. Anyway, I wanted to say hi and extend myself as a resource in the privacy and internet-tracking sphere. You cover a lot of topics, and I’d be happy to help if you find yourself in that realm in one of your posts.

    My stance isn’t “”don’t ever use the internet””–it’s a great part of our lives–but instead get control over the internet; make it safer; and keep doing what you’re doing–just be smart about it. That’s why we make software that blocks covert tracking, but doesn’t interfere with a person’s internet experience.

    I would love to hear what you think about advertisers collecting data about you and your interests to target you with ads and to sell to third parties. Is it a concern? Something you don’t really worry about? Something you don’t quite understand?

    I look forward to connecting soon!


    1. Hi Sarah,
      What a pleasure to hear from you!. I do have concerns about advertising. There are many situations where it isn’t possible to view a website or use a mobile app unless you first provide a geographical location or agree to let them monitor your geolocation. Sure, companies want to “help me” by providing local services but they don’t offer alternatives for people who simply want to see a generic website. Similarly, many services are trying to get people to use proprietary menu bars that follow them across the internet to “help you” manage all your activities from one spot. I know very well that all of these services are not really meant to help me but rather to help them. It’s gradually becoming impossible to do anything on the internet without giving up a lot of privacy. It’s unfortunate that marketing is now intruding in our personal space.
      My stance is the same as yours. Assume absolutely everything you put on the internet is public, even if you put it behind a password protected site.
      Keep up the good fight 🙂

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