This is a live blog posting from the Esomar 3D conference in Miami. Written, summarized, and posted just minutes after the speaker has finished. Any inaccuracies are my own. Any humorous side-notes are mine as well.
Digital matrimony: marriages that are transforming the face of research
Do you, the Internet, take social media and mobile, to converge into one platform?
Kristin Luck, Decipher, USA
- How do we use technology for good instead of for cool
- 35% of americans use smartphones which seems low given everyone in this room is using one [get outside your comfort zone and see reality]
- It doesn’t matter what we want. It matters how people want to participate in research.
- Online research needs a spouse – or several. Spouses are SM, mobile, and tablets
- Reconnecting with the consumer in their own digital backyard [want to see pictures of my garden?]
- What are the patterns of influencers, not just the power of influencers?
- The data that Google/facebook is far more valuable than what you get from them – free uploads, sharing, comments, websites
- Kristin just showed a tweet of mine “Dear google, when you suggest i go to google.ca, you’re just reminding me that you’re invading my privacy.” She didn’t ask my permission to use this tweet. [Ah, Kristin, you’re my bud🙂 ]
- How many apps will one panelist download? [Hm… if every panel company has an app and every panelist is on ten panels… don’t kid yourself]
- The blending debate – should mobile data be looked at differently than online data?
- Mobile survey takers are – slower, give shorter answers, no differences in satisfaction ratings.
- Privacy concerns – does the data include more than what the panelists know about
- Shout out for David Stark at Gfk [my bud too🙂 ]
- Tablets are a laptop/mobile device and dependent on how people use the devices.
- Qualiquant word mentioned again. [love it!]
- How do we marry all these devices/platforms? Cross platform panel recruitment.
- Survey or polling widgets can go anywhere and be shared
- Minimize all non-essential content – progress bars, logos. [hear that? drop the logos!]
- Minimize distractions – keep questions simple
- Most competitors are not run by researchers. Watch them for innovations.
- Stay focused on the user experience. “Innovation and NewTools in MR” Check out this group on linkedin
- Amateurs built the arc but professionals built the titanic
- A Decade of Netnography #Eso3D #esomar (lovestats.wordpress.com)
- Why You’re Not Learning What You Should by Sean Bruich, Facebook #Eso3D #MRX (lovestats.wordpress.com)
- How Far is Too Far by Bernie Malinoff #Eso3D #esomar (lovestats.wordpress.com)
- Digital Trends by Dominic Harrison #Eso3D #esomar (lovestats.wordpress.com)
- Facial Imaging #Eso3D #esomar (lovestats.wordpress.com)
- The Researchification of Games by Peter Harrison #Eso3D #esomar (lovestats.wordpress.com)
- Esomar 3D Day 1 Summary (lovestats.wordpress.com)
- Keynote by Philip Sheldrake #Eso3D #esomar (lovestats.wordpress.com)
- Why Women Rule the Web, Yahoo and TNS #Eso3D #esomar (lovestats.wordpress.com)