I’ve used enough and been punished enough by ill-though out hashtags that I’ve put together a few tips to help save our fingers in the future.
- Assume many of your hashtag users will be typing with their thumbs on their cell phones. Thumbs get tired of gymnastics.
- Keep the hashtags short. My reco is 8 letters or less. Don’t waste my tweet allowance with your non-creative and overly long hashtag.
- Do not use numbers. They require fancy finger work on cell phones. (Sorry #MRIA2011)
- Do not use fancy characters like – or _ as they also require fancy finger work on cell phones. (Sorry #MRA_AC)
- Use capital letters on the first letter of each word. People don’t have to actually type the capitals to use the hashtag. (e.g., #BlogChat)
- Use meaningful words so non-users will recognize it. (e.g., #Research, #BlogChat)
- Along the same vein, avoid acronyms unless they are undeniably obvious (e.g., #SXSW, #ESOMAR)
- Do a search on Twitter and see if anyone else is using the hashtag already. (e.g., #MRX is 99.9% market research, 0.1% weather)
- If all else fails and you’ve been stuck with a hashtag like #follow_our_really_great_conference_4_ever, then program your phone to auto-correct to the hashtag. My phone auto-corrects “mr” to “#MRX #li”. During conferences, I change the auto-correct to whatever the conference hashtag is. Easy peasy!
- How Hashtags Improve Tweets (cindyronzoni.com)
- What sites can help me analyze a hashtag? (ask.metafilter.com)
- Why A Hashtag Is The First Thing You Need For Your Event (rushprnews.com)
- HashtagBattle – find out which hashtag is more famous (twi5.com)