Elephants Must Pay the Fine #MRX


Annie Tucker Morgan has collected a great list of bizarre activities that are illegal in the US such as:

  • Florida: If you tie an elephant to a parking meter, you must pay the same parking fee as you would for a vehicle.
  • Idaho: A man must not give his sweetheart a box of candy weighing fewer than fifty pounds.
  • Indiana: The value of pi is 4, and not 3.1415.
  • Iowa: One-armed piano players must perform for free.

And, in the spirit of making very little sense, I offer my own suggestions of activities that should be illegal:

  • Ontario: It is illegal to put an image on a Powerpoint slide unless it adds to the understanding of the information
  • Quebec: Surveys longer than 60 minutes warrant a $50 000 fine while surveys longer than 30 minutes warrant a $10 000 fine
  • Manitoba: The words “guru,” “maven,” “expert,” “synergies,” “reach out to,” and “harness the power” have been banned from the English language and removed from all text books and dictionaries.
  • Saskatchewan: It is illegal to accept a research report and put it aside without reading and implementing the recommended action steps.
  • Newfoundland: Everyone in a research organization shall receive a minimum level of training in research methods regardless of whether their role is as a researcher, programmer, or IT professional
  • Nova Scotia: Every research organization shall offer to speak at local highschools and colleges to encourage our young people to become market researchers
  • British Columbia: Crunchie bars and chocolate covered raisins shall be freely available in all focus groups and to all researchers.
  • Nunavut: Office space on the south side of a building shall always be kept at 22 degrees Celsius while offices on the north side of a building shall always be kept at 22 degrees Celsius. Ok, so i’m asking for the impossible.

One response

  1. The beast of a continuous online ad & brand survey I worked on for three plus years clocked in at around 40 mins. Believe it or not, people still took it! But I agree, 25 mins should be survey max. Interesting how when a client is paying you millions of dollars you’ll let it creep from 30 mins max to sometimes close to 45 depending on the crisis du jour:)

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