I’ve been in many different situations recently wherein market research ethics became the topic of discussion. In my efforts to convince people that there are alternative behaviours which might be better, I heard many arguments trying to convince me otherwise. As you consider the excuses, think about these two questions.
Does this response make our Market Research industry look good?
Will this response have legislators saying, “you can excuse market researchers from this legislation because they are doing a great job self-governing.”
What I’m doing is fine because:
1. Hardly anyone was hurt
2. No one was hurt
3. Other people are doing it too
4. The other party involved has ulterior motives
5. It’s not illegal
6. The person I did it to won’t find out
7. No one complained about it
8. They can leave if they don’t like it
9. Everyone knows this is what’s happening
Have I missed any of the important responses? I need to know so that I’ll have them ready when I need a lame excuse.
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