3 Reasons Why Researchers Hate Focus Groups #MRX


1) We aren’t allowed to include research participants who might accidentally or willfully harm other research participants or the researcher.

2) We have no access to the Jim Henson creature shop nor do we have the skills to make our own handcrafted muppets come to life.

3) We were born thousands of years too late and have already been indoctrinated in the usefulness of far too many insignificant products.

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