2011 Market Research Unpredictions #MRX

It’s the time of year when people like to put together lists of what they think will transpire over the next year. The lists are thoughtful and inspirational but I wonder – are we ready to work on next year’s list if we haven’t finished last year’s list. So here is my list of the Top 6 Unpredictions. 6 because that’s just as pretty a number as 10 and unpredictions because no one had better predict that one of these will be new in 2011.

  1. Sample sizes will become important. Where 30 or 100 or 300 was once tolerable, we will realize that most of the statistical tests we perform, when applied to our PREdetermined hypotheses, require samples of at least 700 or more to achieve significance.
  2. Where we once sought p values less than 0.05, we will seek values that are less than 0.00001, particularly when reading data tabulation reports that are hundreds of pages long.
  3. We will happily realize that qual is an essential partner of quant, that surveys blend harmoniously with social media research, and that quality focus groups can never be replaced, not even via online methods.
  4. Counting will be superseded by research. We had great fun stepping away from research this year to read tweets and admire buzz charts but back to work we will go in 2011.
  5. We will focus on respecting our research contributors, whether by creating shorter quality surveys, keeping focus groups to reasonable lengths, and refraining from sharing personally identifiable information in social media research. Client needs do not come first. Research contributor respect comes first.
  6. We will completely abandon all forms of 3D charts, having realized that they misrepresent data and mislead clients. Pretty will no longer trump clarity and pie is for eating.

Dilbert.com
.

Related posts

Preaching to the drunks #mrx
The Death of Social Media Research #MRX
To zero or not to zero, that is the question #MRX

About these ads

3 responses

  1. Fingers crossed for #6. Death to the 3-D pie chart!

  2. [...] This post was mentioned on Twitter by Annie Pettit and Victoria Gamble, Kassie Chaney. Kassie Chaney said: #6 is my favorite! And Dogbert, of course. // RT @LoveStats 2011 Market Research Unpredictions #MRX: http://wp.me/pow9s-109 [...]

  3. Hmmmmmm, pie ;-)

    I’m dreaming of number 3…and hoping against all hopes that this unprediction will become reality

Agree? Disagree? Share your thoughts!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Buy The Listen Lady Book

Annie Pettit Buy Book listen lady amazon kindle ibookstore
Now in the iBookstore!

Learn about social media the quick and easy way. Buy your copy on Amazon.com the iBookstore or smashwords.

Enter your email address to subscribe to this blog.

Join 8,884 other followers

LoveStats on Twitter

All Top

Featured in Alltop
Follow

Get every new post delivered to your Inbox.

Join 8,884 other followers

%d bloggers like this: