Six things that terrify me in market research #mrx


1) Graphing the mean, median, and mode for a research audience and worrying that people won’t know the difference
2) Having to explain why RDD is not a true random sample
3) Opening a survey link and seeing typos in the very first sentence
4) Surveys with 5 grid questions, each of which is 20 items long
5) Tiny toddlers dressed as researchers begging at my door for candy
6) Social media research conducted without regard for sampling, weighting, data quality and validity

BOO!


clarita from morguefile

%d bloggers like this: