If you didn’t already know, here are a few guidelines.
As cool as participating in a 5k run for literacy wearing the most f***ing dope Chuck Taylor All-Stars.
As cool as the latest hip hop music video portraying skimply clad women prancing around a fully dressed man wearing 8 pounds of gold jewelry and flashing reams of fifty dollar bills.
As cool as Bieber fever at the local Tim Horton‘s coffee shop on a school night at 9pm but not a second later or you’re grounded young lady.
As cool as using your iPhone to preorder an iPad while listening to your iPod as you jog through Central Park wearing Nike+iPod shoes.
That’s how cool market research is.