Here’s your task. Read the following list of tasks and identify which ones are useless to brands and clients: – Watching how people interact with and actually use a product – Listening to how people talk about products with their peers – Learning which features people use to convince other consumers – Learning how consumers convince others to use a product
– Observing facial expressions of disgust and shame and love and peace – Watching for passion and complacency
Your second task: Make a list of all of the research methods that are error-free, risk-free and always give valid and reliable results.
There may be no perfect research method but there’s definitely a place for focus groups.