Focus groups: The best and only research method


Here’s your task. Read the following list of tasks and identify which ones are useless to brands and clients: – Watching how people interact with and actually use a product – Listening to how people talk about products with their peers – Learning which features people use to convince other consumers – Learning how consumers convince others to use a product
– Observing facial expressions of disgust and shame and love and peace – Watching for passion and complacency

Your second task: Make a list of all of the research methods that are error-free, risk-free and always give valid and reliable results.

There may be no perfect research method but there’s definitely a place for focus groups.

Annie

One response

  1. Annie, thank you! Too many people have been disparaging focus groups of late. There’s life in the old girl yet. And thanks for your comment on my post. Add in @ZebraBites and we may have the makings of a movement here!

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