Proof that sampling social media data is critical, but you already knew that


[tweetmeme source=”lovestats” only_single=false]There are lots of tools on the internet to gather consumer opinions. OpinionAided is a new one that’s quick to set up and quick to get results from. The results are absolutely unscientific but hey, everyone needs a little fun now and then.
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Let’s have our own fun as researchers and see how the lack of any rules around sampling affects the results. First, answer the three PollDaddy questions here. Then, read below to see what the answers were to the same question on OpinionAided. Same? Different? This, of course, is a highly scientific and valid methodology. Oh, just have a little fun!

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Results from OpinionAided

Samples around 150 each
Facebook 39% concerned
Twitter 17% concerned
YouTube 21% concerned

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  • 2 responses

    1. I like the way Yes and No switch positions between the three questions. I almost answered wrong to one of them.

      1. 🙂 It’s a common technique in research to make sure people actually read the options every time.

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