Is it lost or did it barely exist to begin with?
As I think back through my academic career, I realize that qualitative research was the one major missing piece. I took innumerable courses on statistics and design, but the focus without exception was always quantitative.
As part of my undergraduate studies, I did contribute to an ethnographic study of small companies, and also for a content analysis study about babies who failed to thrive. Both led to fascinating discoveries about the respective topics simply through the analysis of words.
But, these studies were not part of the curriculum. They were simply some of my after school activities. They were just things I volunteered to do because they were interesting and I felt they enhanced my course work.
I don’t know why curriculums are set up like this, set up where you only need to know one side of the coin. With social media research just over the horizon and ready to pounce with force never before seen, perhaps it’s time for a change.
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