|About the Panelists
Annie Pettit, Founder & Consultant, Annie Pettit Consulting
Annie is a PhD online market researcher, specializing in social and industrial organizational psychology. She has more than 10 years of experience on the supplier side of market research. Her skills include research and survey design, advanced statistical analysis, quantification, panel management techniques and online data quality. Her expertise in research methods and data quality has been highlighted through numerous conference presentations including CASRO, MRA and MRIA. She has also published numerous articles in both professional magazines such as the Vue (MRIA) as well as refereed journals such as Behavior Research Methods, Instruments, & Computers and Computers in Human Behavior.
Leslie Townsend, President & Co-Founder, Kinesis Survey Technologies
Leslie Townsend is President & Co-founder of Kinesis Survey Technologies. Leslie has spent her career bridging the wireless and market research worlds. Formerly she served as Director, New Business Development for Codetoys, where she was responsible for international rollout of the company’s wireless survey solution. Prior to Codetoys, she ran a consultancy for telecom companies, Marketfinders, which focused upon strategic planning and new product rollouts.
Mark Cameron, Co-founder & Owner, Techneos Systems Inc.
Mark co-founded Techneos Systems in 1995. A pioneer in the creation of software for mobile devices, Mark has almost 20 years experience in the fields of market and socio-economic research — all focused on mobile data collection. Prior to Techneos he held management positions in both the private and public sector, including Canadian Airlines International and Parks Canada.
Chris Ferneyhough, Senior Vice President, Vision Critical
Chris’s experience includes a wide range of research projects, having conducted research projects for companies in the wireless communications, telecommunications, software and electronic commerce sectors. Chris’s abilities traverse multiple project types including concept testing, customer satisfaction research, market profiling and advertising testing. Chris has been frequently quoted in Canada’s leading newspapers and has made numerous television appearances on ROB TV, CBC and CTV discussing Canadian technology trends. Chris has a BA from the University of Western Ontario and an MBA in Marketing from Simon Fraser University.