Sign up for a Webinar: Upcoming Trends, Do’s and Don’ts for Mobile Research


Feel free to sign up for this webinar. Listen to some potentially heated debate about whether cell phone research is a good.

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Upcoming Trends, Do’s and Don’ts for Mobile Research
Join us for a Webinar on Wednesday, December 16

Although it has been a topic of interest for several years, mobile research is only now gaining widespread traction. With recent advances in mobile phone technology, we have finally reached a point when it may actually be feasible to conduct mobile surveys on a more accurate and much larger scale.

Join this live Webinar hosted by Peanut Labs Senior Vice President Sean Case and panelists: Annie Pettit , Consultant at Annie Pettit Consulting; Leslie Townsend, President, Kinesis Survey Technologies LLC; Mark Cameron, Co-founder & Owner at Techneos Systems Inc.; and Chris Ferneyhough, Senior Vice President at Vision Critical. This fast-paced Pecha Kucha¹ session will:

  • determine and discuss best practices in mobile research;
  • explore solutions to the challenges of conducting market research via the mobile phone;
  • and include opposing points of view.

Attendees will gain insight into both the future landscape for mobile research as well as new advances in mobile survey technologies.

¹A presentation format in which one presenter shows 20 slides for 20 seconds each, for a total of six minutes and 40 seconds. Pecha Kucha was devised in Tokyo in February 2003 and has since gained massive traction with events now happening in hundreds of cities around the world. This format makes presentation concise, and keeps things moving at a rapid pace.

Title: Upcoming Trends, Do’s and Don’ts for Mobile Research
Date: Wednesday, December 16, 2009
Time: 11:00 AM – 12:00 PM PST

Sign up today for this live webinar!

After registering, you will receive a confirmation email containing information about joining the Webinar.

System Requirements
PC-based attendees
Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista

Macintosh®-based attendees
Required: Mac OS® X 10.4 (Tiger®) or newer

About the Panelists

Annie Pettit, Founder & Consultant, Annie Pettit Consulting

Annie is a PhD online market researcher, specializing in social and industrial organizational psychology. She has more than 10 years of experience on the supplier side of market research. Her skills include research and survey design, advanced statistical analysis, quantification, panel management techniques and online data quality. Her expertise in research methods and data quality has been highlighted through numerous conference presentations including CASRO, MRA and MRIA. She has also published numerous articles in both professional magazines such as the Vue (MRIA) as well as refereed journals such as Behavior Research Methods, Instruments, & Computers and Computers in Human Behavior.

Leslie Townsend, President & Co-Founder, Kinesis Survey Technologies

Leslie Townsend is President & Co-founder of Kinesis Survey Technologies. Leslie has spent her career bridging the wireless and market research worlds. Formerly she served as Director, New Business Development for Codetoys, where she was responsible for international rollout of the company’s wireless survey solution. Prior to Codetoys, she ran a consultancy for telecom companies, Marketfinders, which focused upon strategic planning and new product rollouts.

Mark Cameron, Co-founder & Owner, Techneos Systems Inc.

Mark co-founded Techneos Systems in 1995. A pioneer in the creation of software for mobile devices, Mark has almost 20 years experience in the fields of market and socio-economic research — all focused on mobile data collection. Prior to Techneos he held management positions in both the private and public sector, including Canadian Airlines International and Parks Canada.

Chris Ferneyhough, Senior Vice President, Vision Critical

Chris’s experience includes a wide range of research projects, having conducted research projects for companies in the wireless communications, telecommunications, software and electronic commerce sectors. Chris’s abilities traverse multiple project types including concept testing, customer satisfaction research, market profiling and advertising testing. Chris has been frequently quoted in Canada’s leading newspapers and has made numerous television appearances on ROB TV, CBC and CTV discussing Canadian technology trends. Chris has a BA from the University of Western Ontario and an MBA in Marketing from Simon Fraser University.

Please forward this invitation to any colleagues, friends, relatives, etc. whom you think might also be interested in this live webinar.
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