Tag Archives: mcdonald

e.g., Really Simple Surveys, etc., i.e., #MRX

Welcome to Really Simple Surveys (RSS), the younger sibling of Really Simple Statistics. There are lots of places online where you can ponder over the minute details of complicated survey designs but very few places that make survey design quickly understandable to everyone. I won’t explain exceptions to the rule or special cases here. Let’s just get comfortable with the fundamentals.

What does e.g., mean and how do I use it?

e.g. means “For example”
In the past 30 days, have you eaten at any fast food restaurants in the past 30 days, e.g., McDonalds, Burger King?

What does etc. mean?

etc. means “et cetera”
In the past 30 days, have you eaten at any fast food restaurants (McDonalds, Burger King, etc.)

What does i.e., mean?

i.e. means “In other words”
In the past 30 days, have you purchased a carbonated beverage, i.e., soda pop?

Why do I care?

For example, you care because sentences shouldn’t be repetitive, in other words, say something over and over and over again, et cetera. That was annoying, wasn’t it. This is a terrible habit that creeps into every survey without you even realizing it. It’s a nasty habit that needs to stop.

Your task

From now on, be diligent about your question design. If you see two or more of these short forms delete them all except the one that actually means what you need it mean. Your survey question will be shorter, easier to read, and your survey participants will thank you. Oh, and so will I.

And that’s it! Really Simple Surveys!

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