A Sampling of London Chocolate Bars

london chocolate bars

What are holidays for? Holidays are your chance to experience life from an entirely new perspective. As a market researcher, it means I get to combine a couple of things that are extremely important to me: research and chocolate.

So, in this n=1 research (I am only a sample of 1), my recent trip to speak on a panel at the Research Live social media research conference in London meant that I had an additional important task ahead of me. I took the opportunity to carefully evaluate a number of chocolate bars found in London with which I am unfamiliar. From nougat to nuts, and grastolicious to gross, I hope these ratings will help you in your future chocolate decisions.

For each of the following brands of candy bars, please indicate your overall level of satisfaction on a scale from 1 (Very Dissatisfied) to 5 (Very Satisfied).

Brand Very Dissatisfied Somewhat Dissatisfied Neutral Somewhat Satisfied Very Satisfied
Boost X
Caramac  X
Cote X
Daim X
Double Decker X
Flyte X
Galaxy Caramel X
Galaxy Chocolate X
Galaxy Cookie X
Galaxy Orange X
Milka X
Milky Bar X
Munchies X
My Purple Bar X
Riesen X
Ripple X
Snack X
Starbar X
Toffee Crisp X
Topic Melted goo
Vanilla Fudge X
Wispa X

Really Simple Statistics: What is Ratio Data #MRX

Welcome to Really Simple Statistics (RSS). There are lots of places online where you can ponder over the minute details of complicated equations but very few places that make statistics understandable to everyone. I won’t explain exceptions to the rule or special cases here. Let’s just get comfortable with the fundamentals.

Last in the series of 4 types of data is ratio data. Ratio numbers have all the features of the previous numbers we’ve talked about plus one more. So, with ratio numbers, we know that certain numbers are bigger than other numbers (ordinal), and we know that the difference between numbers is meaningful (interval). The single feature that separates ratio numbers from the other numbers is that the number zero is relevant. Here are some examples.

  • I bought 5 chocolate bars today. That’s two chocolate bars plus three chocolate bars. Five chocolate bars is five times as many as 1 chocolate bar.
  • My buddy Justin Bieber had 1 chocolate bar but he gave it to me. He now has zero chocolate bars and I have six.
  • 100% of the treats in my hand are chocolate bars. If I give two of them to Justin, Justin has forty percent of the chocolate bars. And, if I give all six of them to Justin, I now have 0% of the chocolate bars and he has 100% of them.

So here are the important distinctions:

  1. Most importantly, the zero makes sense. It is an absence of all things chocolate. It’s not less chocolate or smaller chocolate. It’s zero chocolate. :(
  2. The spaces between the numbers make sense. 4 bars is exactly 1 more than 3 bars.
  3. We can tell when I have more bars than Justin. If i can hold bars in both of my hands and Justin only has a bar in one hand, I obviously have more than he does.

It’s that simple!

Easy Ways to Make People Click on Your Links

Display of Lindt chocolate bunnies

Image via Wikipedia

Here are two straightforward options to choose from.
1. Bribe them with US dollars or Lindt chocolate.
2. Threaten their life or their livelihood.

I recommend the bribe over the threat but that’s really a question of personal taste and what suits your lifestyle better.

But let me ask, do you REALLY want to know how to make people click on your links or share/buzz/retweet your message? Is forcing people to like your brand the best way to grow your company? I’m going to suggest not.

Hidden under the facade of forcing people is the real question. Do you know how to communicate a message that resonates so deeply with people that they develop a need to share it? That is a far more difficult question and one which achieves the real end goal which is brand love, admiration, and ultimately purchase.

If we’d all just stop trying to figure out how to make people ‘click here’ and instead figure out how make ‘messages that resonate,’ everyone would be much happier.

The Statistics of Easter Peeps in Infographic Form

Happy Easter!
May you enjoy an abundance of sugar and statistics on this wonderful Easter day.
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statistics easter peeps

Nanaimo Bars (and recipe) for the American Dessertly Challenged

Ah, my dear American friends, you have no idea what you’re missing out on. I constantly mention Nanaimo bars in my posts and tweets and it seems I stump a lot of people. Here is the delicious scoop on my favourite treat.

Top layer: Chocolate
Middle layer: Icing
Bottom layer: Crumb, coconut

The trick is getting the right consistency of the top two layers. The icing needs to be thick enough so it doesn’t goop out and the chocolate layer needs to be soft enough so you can actually bite through it without breaking. (Unless of course this is what you’re intending to do!)

Some people flavour the icing with mint or raspberry or mocha or the chocolate with caramel but that’s just a bastardization of perfection.

 

Nanaimo Bar Recipe

Bottom Layer

1/2 cup  unsalted butter, room temperature
1/4 cup granulated white sugar
1/3 cup unsweetened cocoa
1 large egg, beaten
1 teaspoon pure vanilla extract
2 cups graham cracker crumbs
1 cup coconut (sweetened or unsweetened)
1/2 cup walnuts or pecans, coarsely chopped

Middle Layer

1/4 cup unsalted butter, room temperature
2 – 3 tablespoons milk or cream
2 tablespoons vanilla custard powder (Bird’s) or vanilla pudding powder
1/2 teaspoon pure vanilla extract
2 cups powdered sugar (confectioners or icing) sugar

Top Layer

4 ounces semisweet chocolate, chopped
1 tablespoon unsalted butter

Butter or spray a 9 x 9 inch pan with a non stick vegetable spray.

Bottom Layer: In a saucepan over low heat, melt the butter.  Stir in the sugar and cocoa powder and then gradually whisk in the beaten egg.  Cook, stirring constantly, until the mixture thickens (1 – 2 minutes).  Remove from heat and stir in the vanilla extract, graham cracker crumbs, coconut, and chopped nuts.  Press the mixture evenly onto the bottom of the prepared pan.  Cover and refrigerate until firm (about an hour).

Middle Layer: In your electric mixer, or with a hand mixer, beat the butter until smooth and creamy. Add the remaining ingredients and beat until the mixture is smooth.  If the mixture is too thick to spread, add a little more milk.  Spread the filling over the bottom layer, cover, and refrigerate until firm (about 30 minutes).

Top Layer: In a heatproof bowl over a saucepan of simmering water, melt the chocolate and butter. Spread the melted chocolate evenly over the filling and refrigerate until the chocolate has set.

To prevent the chocolate from cracking, using a sharp knife, bring the squares to room temperature before cutting.

Makes about 25 squares

Here is the original recipe

Here isBottom Layer:
1/2 cup (1 stick) (113 grams) unsalted butter, room temperature
1/4 cup (50 grams) granulated white sugar
1/3 cup (30 grams) unsweetened cocoa (I use Dutch-processed)
1 large egg, beaten
1 teaspoon pure vanilla extract
2 cups (200 grams) graham cracker crumbs
1 cup (65 grams) coconut (either sweetened or unsweetened)
1/2 cup (50 grams) walnuts or pecans, coarsely chopped
Middle Layer:
1/4 cup (56 grams) unsalted butter, room temperature
2 – 3 tablespoons milk or cream
2 tablespoons vanilla custard powder (Bird’s) or vanilla pudding powder
1/2 teaspoon pure vanilla extract
2 cups (230 grams) powdered sugar (confectioners or icing) sugar
Top Layer:
4 ounces (115 grams) semisweet chocolate, chopped
1 tablespoon (14 grams) unsalted butterButter or spray a 9 x 9 inch (23 x 23 cm) pan with a non stick vegetable spray.

Bottom Layer: In a saucepan over low heat, melt the butter.  Stir in the sugar and cocoa powder and then gradually whisk in the beaten egg.  Cook, stirring constantly, until the mixture thickens (1 – 2 minutes).  Remove from heat and stir in the vanilla extract, graham cracker crumbs, coconut, and chopped nuts.  Press the mixture evenly onto the bottom of the prepared pan.  Cover and refrigerate until firm (about an hour).

Middle Layer:  In your electric mixer, or with a hand mixer, beat the butter until smooth and creamy. Add the remaining ingredients and beat until the mixture is smooth.  If the mixture is too thick to spread, add a little more milk.  Spread the filling over the bottom layer, cover, and refrigerate until firm (about 30 minutes).

Top Layer: In a heatproof bowl over a saucepan of simmering water, melt the chocolate and butter. Spread the melted chocolate evenly over the filling and refrigerate until the chocolate has set.

To Serve:  To prevent the chocolate from cracking, using a sharp knife, bring the squares to room temperature before cutting.

Yield: Makes about 25 squares