Market Research Resources

Social media research guidelines

These guidelines were developed by the respective organizations to help users and buyers of social media research ask appropriate questions about the methodology and determine for themselves which suppliers are providing the type and quality of data that they require to solve their research problems.

Standards and guidelines in this area are constantly evolving,broadening, and improving as providers and users innovate. If you are passionate about continually supporting the quality and validity of social media research, make sure your voice is heard.

Disclosure: I contributed to each of the Esomar, Casro, and MRA/IMRO guidelines.

CASRO SMR GuidelinesESOMAR SMR GuidelinesMRA SMR Guidelines

Base level market research guidelines

In addition to any applicable social media research guidelines, social media researchers must also follow the applicable generic market research guidelines.

Agree? Disagree? Share your thoughts!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Buy The Listen Lady Book

Annie Pettit Buy Book listen lady amazon kindle ibookstore
Now in the iBookstore!

Learn about social media the quick and easy way. Buy your copy on Amazon.com the iBookstore or smashwords.

Enter your email address to subscribe to this blog.

Join 9,547 other followers

LoveStats on Twitter

All Top

Featured in Alltop
Follow

Get every new post delivered to your Inbox.

Join 9,547 other followers

%d bloggers like this: