About

Welcome to my website!

I’m a market research methodologist who specializes in social media research, survey design and analysis, and data quality. I speak, blog, and author articles about social media, social media research, statistics, charts, data quality, and basic research topics.   I think research should be fun and interesting, instead of a dreaded, tangle of numbers and charts that don’t make any sense. I take my work very seriously but I always make sure it comes with a large dose of reality and small dose of humour.

You can catch my opinions and posts here as well:

Education

• York University, PhD, Psychology, 1999; Studied the data quality of online surveys and the generalizability of results from non-random samples.
• University of Guelph, BA, Psychology, 1993; Studied the psychometric properties of personality tests

Industry Associations

• Member of CASRO, MRA, MRIA, and ESOMAR committees to create guidelines for social media research

Publications

• 2011 Alert!, Vue, Quirks;
• 2010 Social Media Research, Alert!, Sampling, Quirks;
• 2009 Twesearch, Alert!, Esomar Conference summary, Research Live;
• 2008: Online survey data quality, Vue Magazine;
• 2003: Online Survey Response Rates, Comparing On-line and Off-line Results, Imprints;
• 2002: Best Practices for Online Research, Imprints;
• 2001: Comparison of WWW and Paper-and-Pencil Questionnaires, Behavior Research Methods, Instruments, and Computers (refereed);
• 1999: World Wide Web as a Data Collection Tool, Computers in Human Behaviour (refereed)

Presentations

• 2011 ESOMAR 3D, Research Live SMR, IIR, MRA, MRIA, MRA Webinar, Netgain5;
• 2010 Social Media Research, MRIA, Netgain, MRA, ARF, ASTM, CASRO;
• 2009 Cell Phone Research, PeanutLabs webinar; CASRO Social Networks in market research, Online data quality;
• 2008 CASRO, IIR, MRA – Data Quality;
• 2007 MRIA NetGain – Right Tools for the Right Job; IIR – Identifying Poor Quality Respondents in Online Research ; 2004 CMA – Writing Quality Online Surveys;
• 1997, 2001 CPA – Creating Online Surveys, Response Sets in WWW and Offline Surveys

Awards