Information should be free and other fallacies #MRX #MRMW

Free Money (film)

Free Money (film) (Photo credit: Wikipedia)

At the recent Market Research in the Mobile World conference, a battle cry was raised in favour of free information leading to great excitement from the audience. Who WOULDN’T be in favour of free? Personally, I’m in favour of free food, free housing, free cars, free electrical power, free clothing, free education, free healthcare. Oh, and free music, free art, free literature, free movies, free parks, free holidays. Just slap the word free in front of anything and I’m in favour of it.

But come on. Let’s be realistic here. Whether you like it, people need to get paid for their time so they can feed and clothe and house their families. Just because you want information to be free doesn’t mean other people should work for free. If you’d like information for free, then go collect that information yourself. Go hire a few people to build the technology to collect the information. Go hire people to process the information into a format that is usable. Go hire people to monitor the quality of that data. Go hire the people to collect the information for you so that you can do your work. Oh, and go do all of that for free.

Are you curious about #TheListenLady? Why don’t I just give that away for free. It’s just data. There’s no insight in it. In fact, you can find every single piece of information in that book through a simple internet search. It’s all on the Conversition website. It’s in every presentation I’ve ever given at a conference or webinar or case study. It’s just data. But I put hundreds (thousands?) of hours into that book to thoroughly collect and helpfully package important information . I sacrificed evenings and weekends and holidays. I sacrificed time with family and friends. I deserve to get paid pennies on the hour for that.

We all love the word free but I challenge you to think beyond the lure of the word. If you got something for free, you probably got crap.

About these ads

2 responses

  1. [...] Google and marketing research: consumer surveys product Why MRMW Matters to Qual Researchers Information should be free and other fallacies Stargazing in the Mobile Research World P&G, Babies, a Honeymoon and Digital Qual MRMW: Day Two [...]

  2. [...] Google and marketing research: consumer surveys product Why MRMW Matters to Qual Researchers Information should be free and other fallacies Final thoughts on [...]

Agree? Disagree? Share your thoughts!

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Buy The Listen Lady Book

Annie Pettit Buy Book listen lady amazon kindle ibookstore
Now in the iBookstore!

Learn about social media the quick and easy way. Buy your copy on the iBookstore or smashwords.

Enter your email address to subscribe to this blog.

Join 9,390 other followers

LoveStats on Twitter

All Top

Featured in Alltop

Get every new post delivered to your Inbox.

Join 9,390 other followers

%d bloggers like this: