Nicholas McCracken – Ford, Tricia Benn – Rogers Publishing Limited, George Rassias – Ontario Lottery & Gaming, David Johnson – Decooda, Annie Pettit – Conversition, Malcolm De Leo – Netbase, Michael Wolf – BBDO, Tom H.C. Anderson – Anderson Analytics (OdinText)
Is there a need for social media research standards? Is it possible to build standards? I could tell you the kinds of questions and answers that came up during this panel but why not let the audience speak on my behalf. What follows is a very small (non-random) selection of tweets from the audience as they listened to the panel. I’d absolutely love to hear your thoughts as well.
The panel on Social Media benchmarks with @LoveStats @TomHCAnderson & George Rassias, who has the best hair in #MRX http://t.co/G6vLYagy—
Betty Adamou (@BettyAdamou) July 19, 2012
We absolutely MUST have standards and benchmarks in social media research ~ @LoveStats #MRMW—
diane wagner (@DianeTweeting) July 19, 2012
@lovestats The lack of standards in social media is holding us all back. Well said! #mrmw—
Kirby Thornton (@KirbyThornton) July 19, 2012
Standards stifle innovation in SMR ~ @TomHCAnderson #MRMW—
diane wagner (@DianeTweeting) July 19, 2012
Tricia Benn on Social Media research: "Not about not having standards, but having standards that can be a moving target." #MRMW—
Kris Hull (@KristopherHull) July 19, 2012
This has not been a productive conference for standards and benchmarks. Hopefully politicians remain unengaged. #mrmw—
Jason Anderson (@dirkgently) July 19, 2012
Establishing Global Social Media Research Benchmarks. Great looking panel! #MRMW http://t.co/5nr9JwVo—
Sandy Janzen (@SandyJanzen) July 19, 2012
"Standards" is too narrowing. What about "principles?" We tend to make standards into hard and fast rules, and we risk irrelevance. #MRMW—
Kris Hull (@KristopherHull) July 19, 2012
Current dynamic in panel: suppliers debating standards; clients focusing on their biz questions. The MR challenge in a nutshell. #MRMW—
Kris Hull (@KristopherHull) July 19, 2012
This is great content, going faster than I can cobble together. Short version: speed of change making standards impractical today. #mrmw—
Jason Anderson (@dirkgently) July 19, 2012
200 SM providers out there – most of which will not subscribe to our code of ethics/standards says @lennyism #MRMW—
Bernie Malinoff (@berniemalinoff) July 19, 2012
Clients will demand standards when they find they are making bad decisions from our recos. Till then, live & learn our way forward. #MRMW—
Kris Hull (@KristopherHull) July 19, 2012
"talking the same language would be a good start", George Rassias, Ontario Lottery #MRMW—
Bernie Malinoff (@berniemalinoff) July 19, 2012
#ESOMAR Social Media guidelines can be found here – Privacy, Ethics (PDF) bit.ly/NJSzZs #MRMW—
Bernie Malinoff (@berniemalinoff) July 19, 2012
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