The Top 10 Things We Hate About Social Media Research #MRX


English: Angry cat

Oh yes, I’ve heard it all. Having been in the deep end of social media research for several years now, I’ve heard every possible complaint about social media listening research that exists.
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Below are just ten of the more popular complaints. Over the coming weeks, I’ll address each one individually in terms of whether it’s true or false, and how we can resolve the problem if there is one.
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  1. There is no demographic data
  2. It’s not a representative sample
  3. It doesn’t measure awareness or incidence
  4. It provides no insight
  5. It doesn’t do anything better than what I’m already doing
  6. It’s not accurate
  7. It doesn’t have data on anything I’m interested in
  8. It’s too expensive
  9. It’s too complicated
  10. It doesn’t do laundry

Have you got any others to add to the list? I challenge you to name a complaint I haven’t heard before. Go!

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7 responses

  1. [...] in July, she wrote two blogs The Top 10 Things We Love About Social Media Research and The Top 10 Things We Hate About Social Media Research. Here they are listed next to each [...]

  2. [...] in July, she wrote two blogs The Top 10 Things We Love About Social Media Research and The Top 10 Things We Hate About Social Media Research.  Here they are listed next to each [...]

  3. [...] Las 10 quejas más habituales en investigación en Social Media [...]

  4. “You can’t tell the authentic responses from the people who posing, posturing or shilling.”

    1. Hey! are you spamming me?

  5. Social data has too much noise. We can’t tell what we should do from the data.

  6. Good list. I would add what I hear frequently:
    – Social media research is not ‘real’ research, it’s useless as it reflects only opinions of most active user.
    – We have our Facebook and Linkedin pages already! What else do we need?

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