SMART Social Media Research Bootcamp Videos #MRX


I just got back from a whirlwind tour around the US during which time I presented a number of full day Conversition workshops on social media research. We started the day with a bit of theory related to data quality, sampling, content analysis, and sentiment analysis. Then, we enjoyed a lovely lunch where I focused mainly on the olives and desserts, the essential components of any meal including breakfast. Finally, we finished the day with some hands on practice using real live data in EvoListen from brands like Netflix, Walmart, McDonalds, 5 Guys, and more. If you found yourself unable to attend, have no fear, the videos are here! Each one is just a few minutes long so you can eat them up in nice little bites. Enjoy!

  1. Pros and Cons of SMR http://youtu.be/uDkDrgugN6I
  2. Maintaining Data Quality  http://youtu.be/1QTqZAIvCkI
  3. Sampling and Weighting http://youtu.be/8d09DYpDq5Y
  4. Content Analysis http://youtu.be/jNOE89IAjs4
  5. Emoticon Test http://youtu.be/0R_BOi3ZJlo
  6. Acronym Test http://youtu.be/php9Pd3D830
  7. Sentiment Analysis http://youtu.be/v_0nzbLbPZI
  8. Validating Sentiment Analysis http://youtu.be/RERKsNLkTcM
  9. Scaling Social Media Data http://youtu.be/hw_gKdrVpOc
  10. EvoListen, Variables and Word Clouds http://youtu.be/g0oD-dKl3wU
  11. Slang Test http://youtu.be/F-CRv_S65p8
  12. S.M.A.R.T. Test http://youtu.be/8SDWGcSK17Y
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