If you follow my tweets at all, you know I’ve been itching to try out some eyetracking software. Tobii finally gave me the chance to do that at the TMRE. Below are two videos. The first is me watching the commercial, kindly filmed by the Tobii folks. The second is the result of my viewing where you can see what my eyeballs focused on as I watched the commercial. Very neat stuff!
What do people look at on store shelves? On magazine ads? On car dashboards? In the candy store? On the shelf of 18 pies…. Wait… It’s lunch time 
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