What’s Your Twitter Segment?


On several occasions now, I’ve come across a comment like, “Everyone on Twitter is smarter/funnier/more dedicated/better than I am.” I even saw a tweet from someone who said something like, “I go to Store ABC because the people on Twitter make me feel dumb.”

Well, if you stop and think about it, the only people you CHOOSE to follow (ignoring courtesy follows) on Twitter are the people you either:

  1. admire,
  2. want to learn from,
  3. want to laugh from,
  4. have similar interests, or
  5. have some commonality with you that prevents you from turning off the follow.

Also think about this, do you follow people who bore you, have a stupid sense of humour, say stupid things? I doubt it. You tune those people out as fast as you can. This means you end up with a finely tuned group of people who make you happy, people who choose the best of their witty remarks, the best of their smart remarks, and the best of all the random junk that’s passing through their brain. It’s a very personalized self-determined segmentation. In my case, it means I follow:

  1. researchers,
  2. gardeners,
  3. birders,
  4. bakers,
  5. online icons, and
  6. a bit of random silliness.

Those are my segments. In the end, these leaves you with a very skewed representation of who is on Twitter. You’re only seeing what you want to see, and it’s dang hard to see what you can’t see. Again, in my case, it seems like everyone on Twitter loves research and works in a professional setting. So, forget that nonsense about how much better or worse people on Twitter are and enjoy what it offers you.

And if you’re interested, here’s what my Twitter interest profile looks like, thanks to Wordle. (Hi Tom!)

twitgroups

 

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